BRINGING PEOPLE
TOGETHER
Brewing Carlsberg’s viral summer campaign
Carlsberg
SUMMER CAMPAIGN ‘23
Carlsberg Group approached us to execute a social media campaign celebrating the joys of summer and the moments that bring us together with friends and family. Creatively, we were given free reign, with only one note of direction: to incorporate as many of their acclaimed brands as possible.
The final film is an eclectic mix of our own footage, re-worked campaign assets, stills, animated graphic elements, and a crisp voice-over that ties it all together. The campaign performed well beyond the expectations set by its modest advertising budget, and resulted in hundreds of people sending in images from their best summer moments.
And the statistics speak for themselves. Cheers to that!
DIRECTOR / PRODUCER / COPYWRITER / DOP / POST-PRODUCTION
Antenna Film
Press play
And bring on the summer vibes
Let’s dive into the nitty gritty and unveil the stats that make this campaign a true standout
Total reach
Total impressions
Total interactions
Fun fact
That’s equal to the population of Australia!
*Reach: number of unique people who have viewed the content.
*Impressions: number of times the content has been displayed.
Incorporating cutdowns and re-formatted edits to enhance and bring life to the campaign roll-out
Reaching a bigger audience
In addition to the main campaign film, we created 5 shorter videos targeted at different types of summer moments, increasing the lifespan of the campaign and driving further engagement.
Share your moment
Whether your favourite summer memory was on the beach, at a sporting event, or perhaps just a quiet night in with a loved one - everyone had an opportunity to share a moment that made their summer special.
Reels, stories, and posts… oh my!
And of course, each bit of content we created was re-formatted for use as a reel, story, or organic post on Instagram and LinkedIn.
“Working with Antenna is an absolute joy. We felt safe in their creative hands and they truly delivered an exceptional campaign that we can be proud of. In the end, an overwhelming number of people sent in their best summer moments, and the campaign really showed the strength of the Carlsberg brand and its connection to its consumers. I’m looking forward to working with Antenna again in the future.”
Cecilie Poulsen
DIGITAL & SOCIAL MEDIA SPECIALIST
CARLSBERG GROUP
